maya@ferrule.studio · +31 10 204 7718

Ferrule, independent digital studio in Rotterdam

Hi, I'm Pip. I run the front desk at Ferrule: I know where everything is, and I never take lunch.
What we do01 / 04
Pip:
Brand identity
Names, marks, type and a system your team can actually run. We design the rules, then the exceptions.
Brand identity
Digital product
Websites and motion
Prototypes and hardware

Selected work · 2023–2026

Eight projects we’d happily show your board.

Scroll sideways · 8 of 38 projects

Studio in numbers

Twelve years, counted honestly.

Figures from our own books, updated every January.
Identities
Since 2014, from a bakery to a bank.
Apps live
Used by 3.2M people every month.
Awwwards
And zero cookie walls.
Come back
Clients who start a second project.
2014
Two desks above a bike shop
2017
First product team
2019
Moved to the Van Nelle factory
2022
Hardware lab opens
2024
Pip is built, then hired
2026
26 people, 3 time zones
How it runs

Eleven weeks, four steps, no surprises.

01BriefWeek 0

Pip takes the first pass, Maya calls you the next morning, and we agree scope, team and a fixed price in writing.

→ A one-page brief and a start date
02ShapeWeeks 1–4

Research, positioning and three directions, narrowed to one in a working session with the people who will use it.

→ A direction you can defend in a board meeting
03BuildWeeks 5–10

Designers and engineers in one channel, shipping to a staging link you can open any day, not just at reviews.

→ The real thing, on a URL, every Friday
04LaunchWeek 11+

Performance, accessibility and handover. We train your team, then stay on call for ninety days at no cost.

→ A launch checklist with every box ticked
Week 0 · Brief
Brief · FER-2611● Signed
Norrø Bank, member app redesign
MakingA website
TimingIn 3 to 6 months
Budget€40k to €120k
TeamLead, producer, 3 makers
StartMon 13 Oct
Fixed fee €96,400 · 11 weeks · 2 review points

Clients since 2014 · 112 and counting

Hover a row to slow it down.

  • halden rail

  • KIOSK

  • Norrø

  • oda/audio

  • VELA

  • brine.

  • ATLAS

  • Moss Hotels

  • halden rail

  • KIOSK

  • Norrø

  • oda/audio

  • VELA

  • brine.

  • ATLAS

  • Moss Hotels

  • Tidewell

  • LUMEN&CO

  • fjordline

  • Parcel Nine

  • okto

  • SUNDIAL

  • Graaf & Zn.

  • Hollis Bikes

  • Tidewell

  • LUMEN&CO

  • fjordline

  • Parcel Nine

  • okto

  • SUNDIAL

  • Graaf & Zn.

  • Hollis Bikes

On the record

Pip asked our clients. We didn't edit the answers.

Ida Sørvik, Head of Product at Norrø Bank
Ida Sørvik
Head of Product · Norrø Bank
PIP
Support tickets about payments dropped by 41% in the first month. Ferrule found the problem in week two and it wasn't the one we'd briefed.
Result · −41% payment tickets
Ask Pip

Questions people ask the front desk.

Pip answers the six we hear most. Anything else goes to Maya, who answers within a working day.

Pick a question
6 questions · 1 Pip

From the journal

Notes from the studio, written on Fridays.

Careers · 6 roles open

Six seats, one view of the Maas.

Six seats, one view of the Maas.

We’re 26 people in the old Van Nelle factory. We pay above the Dutch design average, publish our salary bands, and nobody works weekends.

We’re 26 people in the old Van Nelle factory. We pay above the Dutch design average, publish our salary bands, and nobody works weekends.

Still here? Pip can put you straight through to a human.

Still here? Pip can put you straight through to a human.

Book a 20-minute call

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