maya@ferrule.studio · +31 10 204 7718

Identity & website

·

2025

Brine Sea Baths

A name, identity and booking site for a restored 1920s sea bath on the North Sea coast.

A name, identity and booking site for a restored 1920s sea bath on the North Sea coast.

Client

Brine Sea Baths

Services

Naming · Identity · Type · Website

Team

Lead, producer, 2 designers, 1 developer

Year

2025

Brine Sea Baths project cover

01 · The problem

01 · The problem

A derelict sea bath was being restored by a cooperative of 900 local members. It needed a name, a face and a way to book a lane before the doors opened.

02 · What we did

02 · What we did

We named it after what it is, drew a tide-table typeface for signage and timetables, and built a booking site that shows today's water temperature before anything else.

Brine Sea Baths detail
Brine Sea Baths in use

Fig. 1–2 · Photographed on site, graded in the studio

Brine Sea Baths

03 · What changed

4h

to sell out opening weekend

900

members booked in week one

All 900 members booked through the site in its first week. The opening weekend sold out in four hours.

“

People screenshot the water temperature. That was never in the brief.

Femke de Graaf, Chair

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