Journal · written on Fridays
Notes from the front desk.
All notes · 6
Studio notes
Process
Case notes
Type
Business
Lab
Archive
Everything else, newest first.
The brief that writes itself: what 400 Pip conversations taught us
Most people know their budget before they know their deadline. That, and five other things we learned from reading every brief.
Wayfinding for 38 stations without a single new sign
How the Halden Rail app routes people underground with no signal, and why it talks in platforms instead of maps.
We still teach Helvetica. Here's why.
Every new designer at Ferrule spends a week setting one typeface. It's the fastest way we know to learn restraint.
Fixed fees, honestly
We stopped billing hours in 2021. Here's what it did to our margins, our clients and our Fridays.
A week in the hardware lab
Soldering irons, a 3D printer that jams on Tuesdays, and how a two-week sprint closed a seed round.
The Friday Note